APA Style

McCarthy, E. Jerome; Perreault, William D.. (1987). Basic marketing . US: Irwin.

Chicago Style

McCarthy, E. Jerome; Perreault, William D.. Basic marketing. US: Irwin, 1987. teks.

MLA Style

McCarthy, E. Jerome; Perreault, William D.. Basic marketing. US: Irwin, 1987. teks.

Turabian Style

McCarthy, E. Jerome; Perreault, William D.. Basic marketing. US: Irwin, 1987. teks.